Prega news’ beautiful ad on infertility celebrates the ‘completeness’ of a woman

Women’s Day 2021 is just around the corner and to celebrate the special occasion, pregnancy test kit brand Prega News has come up with a beautiful advertisement with a powerful message. Ahead of Women’s Day on March 8, Prega News released a short ad film on YouTube focusing on the experiences of women with infertility, and how it affects their mental health. However, the ad attempts to highlight the significant message that a woman is complete in herself, and doesn’t need a child to feel fulfilled.

The ad film features actress Mona Singh, as the elder daughter-in-law of the house, who is unable to conceive while her younger sister-in-law’s pregnancy is being celebrated. While the family is discussing a possible name for the baby, the elder DIL feels the pain of never having a child of her own.However, her family embraces and celebrates her as she is, and makes her feel wanted. The ad is intended to invoke a sense of empathy among its audience and urges them to understand the pain of such women.

Sharing the video, Prega News wrote, ”Infertility affects every 1 in 6 couples in India and the circumstances around them make them suffer in silence. This Women’s Day, let’s speak up about infertility issues – and make this world a better place for people battling infertility. Prega News urges you to celebrate every woman for who she is because #SheIsCompleteInHerself​.”

Viewers were touched with the concept of the video, while many women who have been afflicted with the same, found it extremely relatable. Others were impressed with the message behind the ad which urged society to look beyond reproduction when viewing women.