Tanishq ad glorifies 'Love Jihad and Sexism' : Kangana Ranaut

Tanishq ad glorifies 'Love Jihad and Sexism' : Kangana Ranaut

Kangana Ranaut also waded into the controversy, and more than the religion angle, highlighted the execution of the ad as ‘shameful.’

Jewellery brand Tanishq has reportedly pulled its ad for Ekatvam (Oneness) jewellery line after being viciously trolled online. The 45-second ad featured a Muslim family celebrating a traditional South Indian baby shower ceremony for their pregnant daughter-in-law.


The advertisement courted outrage online, with the word ‘love jihad’ being brought up on one hand and the acceptability of Godh Bharai in Islamic traditions on the other, with the opposition, which included a boycott trend being on top of Twitter, forcing to makers to bring it down.

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Kangana Ranaut also waded into the controversy, and more than the religion angle, highlighted the execution of the ad as ‘shameful.’

Kangana tweeted that more than the concept, the ‘problem’ was in the execution. The Queen star was not too pleased about the portrayal of the ‘fearful Hindu girl’. She asked why the pregnant woman ‘apologetically expressed her gratitude’ to her in-laws for acceptance of her faith. Asking if she was not the ‘woman of the house’, Kangana also sought to know why she was at the ‘mercy’ of her in-laws, and ‘meek and timid’ at her own home.

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