First Sikh model for Burberry Children wins hearts
Burberry, a British luxury brand, debuted its new Children's Autumn-Winter 2022 campaign on Tuesday, and since it features Sahib Singh, 4, the company's first-ever Sikh model to appear in a children's campaign, it has already received a tonne of positive feedback from the Indian community.
Burberry posted images of its back-to-school collections on Instagram. The four-year-old is shown in the photo sporting a puffy puffer jacket, matching cardigan, shorts, and T-shirt. A patka, the turban worn by males in the Sikh faith, is also shown on Singh in the photo, which is unquestionably a first for the British heritage brand.
The image quickly gained popularity on social media. Members of the Indian community expressed their support and remarks in prodigious amounts. One user said, "Sada nikka sher symbolising got me grinning ear to ear." "Give a raise to whoever was in charge of the recent campaigns! This is how diversity and inclusion are implemented. No drama, no need for melodrama, we're in your corner "added a second.
"The third person added, "Wow, Singh Is King," and the fourth person exclaimed, "Stopppp, this is so cute! I'm overjoyed to have Sikh/Punjabi representation from a high-end brand like Burberry, especially of a young youngster! This is amazing!"
Singh's parents, who manage his social media accounts, also posted photos and videos from the shoot's backstage (BTS) areas. They said in the caption, "He had so much fun at this shoot and we truly appreciated meeting everyone on set.
Being a part of the Burberry campaign, they continued, is "wonderful," and for our young 4-year-old and the Sikh community to be the "first patka wearing model for the biggest brand is just a fantastic achievement."
The parents said in a subsequent post that they were overcome with emotion upon seeing their son recognised by such a venerable company. They realised that people might have both positive and negative things to say about them, but they also noted that all they wanted was for their children to understand that there are no restrictions and that anything is possible.