#BoycottCadbury trends as furious netizens link new ad to PM Modi - All you need to know

Cadbury chocolate became the latest brand to face netizens' wrath on Sunday after an recent advertisement was linked to Prime Minister Narendra Modi. Others meanwhile raked up an earlier debate, contending that the chocolates made use of gelatin derived from beef.

"Have you carefully observed Cadbury chocolate's advertisement on TV channels? The shop-less poor lamp seller is Damodar. This is done to show someone with PM Narendra Modi's father's name in poor light. Chaiwale ka baap diyewala. Shame on cadbury company," tweeted VHP leader Prachi Sadhvi.

While some derided the trend, others called for strict action to be taken against the company. "Cadbury Company has insulted PM Modi's father it needs to be boycotted," summed up BJP leader Narendra Kumar Chawla.

Others meanwhile insisted that Cadbury products included beef - a claim that the company had previously debunked in 2021 after similar allegations surfaced. Netizens shared a screengrab from Cadbury's halal certification page to back their claim that products contained gelatin derived from beef.

"The screenshot shared in the tweet is not related to Mondelez products manufactured in India. All the products manufactured and sold in India are 100% vegetarian. The green dot on the wrapper signifies that," the company had clarified in June last year after a Twitter user issued a similar call for boycott.