This 'true nature' disclaimer on Amul Taaza milk carton is giving desi netizens 'trust issues'
What is a disclaimer? It is a statement that denies something, especially responsibility.
What is a food disclaimer? It is a statement that companies and manufacturers post on the label of their products, or make available to consumers to disclose certain facts about a food product that must be disclosed by law. It is also printed to provide a warning to persons who have certain food allergies.
It is important to jog through the definitions because disclaimers are everywhere around us. They’re on the internet, in your room, your belongings, and most commonly on the labels of packaged food.
While it's not necessary to read all kinds of disclaimers, some can pique your attention or leave you utterly confused.
The humble Amul Taaza has been a staple in millions of Indian households for years now.
It can be taken for granted that we are all aware of itsbranding featuring the iconic Amul girl on the front. BUt out of curiosity, have you ever flipped it to the side or read what's written on the back?
Well, you should because a small piece of writing might take you by surprise.
A Twitter user has gone viral after pointing out that the disclaimer at the side of the carton is thought-provoking.
The user posted two photos of an Amul Taaza carton. The second photo shows the disclaimer printed in blue coloured font at the side of the package.
It reads: "This is only a brand name of trade mark and does not represent it's true nature".
'True nature' disclaimer on Amul Taaza milk carton gives netizens 'trust issues'
It didn't take time before netizens started saying that the disclaimer is quite the contrary of the 'Taaza' moniker.
While it may have been noticed by others in the past, the upload by @DietPravada triggered a flurry of opinions from netizens.
A user wrote, "hey could have named it ‘Tetra’ instead. That’s how most people ask for it."
"Never noticed this before! Thanks for highlighting!" wrote another.
"This reminds me of an entire scene from The Newsroom where they’re screaming about adding inane disclaimers to basic objects because people get sued. I wonder if a lawsuit is behind this one!" wrote a third user.