Is Apple making the same mistakes made by Nokia?

Is Apple making the same mistakes made by Nokia?

The company has impacted hundreds of millions of lives since its 1976 founding in a garage.

American multinational company Apple, founded by Steve Jobs, Steve Wozniak, and Ronald Wayne, is the world's second most valuable company after Microsoft.

But the tech giant is making the same mistakes committed by Finnish telecommunications and information technology company Nokia.

Slowing sales, controversies, and a lack of innovation might push Apple towards a decline.

The company has impacted hundreds of millions of lives since its 1976 founding in a garage.

Apple raced to success in the late 1970s and early 1980s, but foundered after the departure of Jobs and Wozniak.

The company was reinvigorated in the late 1990s, and Jobs was brought back into the fold as the chief executive.

With his passion for minimalist design and marketing genius, Jobs changed the course of personal computing during two stints at Apple and then brought a revolution to the mobile market.

He oversaw the launch of the iPod, and later the world-changing iPhone, that put the internet in people's pockets. It was dubbed the “Jesus phone” for its quasi-religious following.

However, after his death in 2011 due to a rare form of pancreatic cancer, it lost a visionary leader.

Jobs’ death came just one day after Cook presented a new iPhone at the kind of gala event that became Jobs’ trademark.

Perhaps coincidentally, the new device got lukewarm reviews, with many saying it wasn’t a big enough improvement over the existing version of one of the most successful consumer products in history.

Is Apple making the same mistakes made by Nokia?
Microsoft nearly overtakes Apple as most valuable company

Apple still faces challenges in the absence of the man who was its chief product designer, marketing guru and salesman nonpareil.

Phones running Google’s Android software are gaining share in the smartphone market, and there are questions over what the next big thing is in Apple’s product line.

While the company's greatest challenge is to reposition the company’s fabled marketing apparatus to safeguard the brand, experts believe Cook is likely sticking to established battle plans at this critical juncture.

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