Brands like Adidas and Nike are being blurred out on Chinese TV in retaliation for Xinjiang cotton comments

Brands like Adidas and Nike are being blurred out on Chinese TV in retaliation for Xinjiang cotton comments

Adidas, along with Western retailers like Nike and H&M, have faced backlash in China

Chinese media has been blurring out Western brands worn by its television stars following controversy over accusations of slave labor in Chinese factories.

As first reported by the BBC, Chinese networks and apps are struggling to censor the ubiquitous logos featured on many shows.

On the singing-competition show "Youth With You," for example, contestants practice in full Adidas kits, including Adidas Shell Toe shoes, track pants, and T-shirts emblazoned with the logo for the Adidas Neo line.

But for the latest episode of the show, all signs of the logo and identifying features of the clothing were blurred out - though in one scene, the editors appeared to miss some of the T-shirts:

Adidas, along with Western retailers like Nike and H&M, have faced backlash in China for expressing concerns over forced labor in China's Xinjiang province.

Xinjiang is home to the Chinese Uyghur ethnic minority, which consists mostly of Muslims and has faced persecution by the Chinese government for the past several years.

Brands like Adidas and Nike are being blurred out on Chinese TV in retaliation for Xinjiang cotton comments
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The US government has classified China's actions against the Uyghur people as genocide.

The most recent fallout came after an old statement from H&M resurfaced on the Chinese social-media app Weibo. It said that the company would not work with any Chinese companies based in Xinjiang and that it was "deeply concerned by reports from civil society organizations and media that include accusations of forced labor."

The statement quickly went viral and resulted in an outcry on Wiebo, with people calling for boycotts. Products from H&M were pulled from online shopping platforms including Taobao, Alibaba, and Pinduoduo.

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