What’s in a name? Apparently a lot, if it’s Charles or Camilla. Bonanza for namesakes
With the official accession of British King Charles III looming over everyone’s heads, people sharing his name or that of the Queen Consort Camilla have, in a matter of speaking, won the lottery.
King Charles’ coronation is scheduled for next week, May 6 to be exact. To cash in on the festivities surrounding the coronation, opportunistic brands across the United Kingdom have launched marketing campaigns offering freebies to the royal couple’s namesakes.
These freebies range from free coffee to a mini break at fancy resorts. Winners just have to share the name Charles or Camilla and in some instances, even variations of the names will do.
Butlin’s, a company with “a chain of large seaside resorts”, is offering the Charles (s) and Camilla (s) of the UK a free mini break at the resort of their choice. Not only this, this experience comes with a package deal of premium dining and the chance to see ‘The Masked Singer,’ a reality singing show live. Don’t fret if your name isn’t Camilla or Charles. As per the Guardian, this “prize” is also available for people named Charlie, Charli, Charl, Kamilla or Cammie.
Another free vacation, or rather stay-cation, has been made available for the royal couple’s namesakes by Warner Holidays. They are offering a two-night staycation “fit for a king,” to people named Charles and Camilla. No variations of the names are allowed here.
Don’t have time for a vacation but you enjoy food? “Eat like a king” with HelloFresh, which is offering recipe boxes with a special menu to mark the event, this comes with “pre-portioned ingredients and easy-to-follow recipe cards.”
Bletchley Park in Milton Keynes, famed for housing secret British code-breaking activities during World War II, is offering free entry to the historic site. Tickets here cost £25.50 or $32.06 a pop for adults.
However, as per marketing experts, even as brands jump on the bandwagon, not all the offerings are “fit for a king”.
Talking to the Guardian Catherine Shuttleworth, chief executive of Savvy Marketing remarked, “We are seeing brands jumping on the bandwagon, but not everything has a natural or an obvious fit.” She pointed the finger at Tesco, which made headlines for its “let’s celebrate the king’s coronation” signs next to sanitary products.
Tesco’s sign left the internet in splits with netizens cracking puns like: “Menstruation for the Coronation,” and “Not what’s typically meant by ‘bleeding for King and Country’ but fair play.”